Guezzt Marketing Automation

All you need about a CRM

Data cleaning, CRM, marketing automation and e-mail marketing: all combined in a unique software solution, integrated to the hotel PMS.

Ragazza sorride mentre guarda una mail nello smartphone.

Develop marketing strategies and increase direct bookings

One software. Endless possibilities.

Guezzt is the software solution which integrates data cleaning, CRM, hotel marketing automation and e-mail marketing to the hotel PMS.

Guezzt applies the information contained within the PMS to create direct and tailor-made relationships with guests, throughout the entire customer journey.

Marketing automation allows the development of effective direct marketing campaigns and the increase of direct bookings without any intermediary.

guezzt screen

With Guezzt you can manage:

  • Data cleaning with all information integrated on your PMS
  • A clean and always updated database
  • Certified Guezzt Profile: unique profiles with all relevant information
  • Your own email marketing platform and personalized communications to your guests
  • Your email campaigns performance with detailed reports

Rely on us

With our CRM solutions for hotels you can increase your direct bookings and disintermediate from OTAs, increasing your revenue.

With our experience of reliable partner alongside hotels for over 50 years, we can provide you with all the support, advice and assistance you need to give a new impetus to your e-mail marketing strategies with tools and solutions that are suitable for your business.

Get more information

Discover Guezzt functionalities

Customer relations management

Manage customer relationships

Identify duplicated customer profiles, merge and clean them with Guezzt and keep only the useful information for your business.

Keep your Certified Guest Profiles safe in your data warehouse and thanks to the cloud access all the information from any device at any time.

Value your guests

Calculate with the CRM software for hotels the index RFM: Recency, Frequency, Monetary, of each customer and identify their value for your hotel.

With the RFM you qualify your best customers and implement customized strategies and promotions to take care of them.

Build your marketing campaigns

Communicate with your guests through b>customized email marketing campaigns.
Customize your template from scratch with thedrag & drop editor, or rely on sample templates.

Build effective communications without having to rely on external services and analyze performance with Guezzt tracking tools.

Find out if your emails have generated bookings, how customers have interacted with your communications, and how to optimize upcoming campaigns.

Simplify your payments with pay-by-link

Make advance payments for your guest through a link received by e-mail, with Guezzt you can create a unique link linked to the site of your credit card payment provider.

After the online payment has been issued, the deposit is automatically inserted inside the PMS and you will have all available data under your control.

View all bookings on Outlook

View booking and customer information directly on Outlook without going through the PMS.

With Guezzt plug-in, you can quickly check all the data directly into the received e-mails of your guests. The information is available with one click and you don't have to go through the personal data section in your PMS.

They say about us... References


Choose the plan that best suits you


Interface with PMS protel

Data warehouse

Authomatic creation of CGP*

Segmentation of CGP

Export of CGP in Xls or Csv

Data import from Excel

Analysis of consumption patterns

Manual merge of data

Exclusion of mail aliases generated by OTAs

Inteegration with Web Check-in

E-mail Marketing Automation

E-mail editor drag&drop

DEM creation

Goal setting campaign


Analysis of personal data

Outlook 365 Plugin

Template for marketing campaigns

Pay By Link integration

E-mail included

Help Desk


Via web portal during office hours




Via web and phone portal during office hours


*The Certified Guezzt Profile are all the profiles of your customers that are compared, united and cleaned and that contain all the personal data, production and on the book to create winning direct marketing campaigns
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