Guezzt Guest Relationship Management Platform

Much more than a CRM

Data platform, marketing automation, booking engine, channel manager and much more—all in one software integrated with your hotel PMS.

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Develop marketing strategies and increase direct bookings

One software. Endless possibilities.

Guezzt is the all-in-one GRM platform that integrates directly with your PMS and offers: data cleaning, hotel marketing automation, dynamic quoting, channel management, real-time booking engine, upselling & cross-selling and web check-in.

It leverages PMS data to create personalized and direct relationships with guests, managing every touchpoint of the guest journey – from pre-stay to post-stay.

Powered by AI, Guezzt streamlines and automates operations, supporting your staff in daily tasks.

Its advanced features and secure, integrated payments help increase direct bookings and reduce reliance on OTAs.

With Guezzt you can manage:

A clean and always-updated database of Certified Guezzt Profiles – unique guest profiles with complete, relevant data;
Personalized email marketing campaigns;
Dynamic offers for specific target audiences, based on guest behavior
Distribution across key OTAs
Availability, pricing, and direct bookings on your hotel website
Upselling & cross-selling with customizable landing pages before and during the guest’s stay
Secure, transparent digital payments with automatic charges and fewer operational errors thanks to pay-by-link
Fast, secure web check-in that meets guest expectations

Rely on us

With Serenissima Informatica’s GRM platform, increase direct bookings, reduce OTA dependence, and grow your hotel revenue.

With 40+ years of experience supporting the hospitality sector, we offer the expertise, consulting, and support you need to elevate your GRM strategy – backed by tools and solutions tailored to your business.

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Discover Guezzt modules

Manage guest relationships from a single platform

Data Platform

Clean, manage, and enrich your data
The Data Platform is the beating heart of Guezzt: a smart CRM engine that centralizes and enriches guest data, syncing automatically with protel PMS to update profiles and add new info.

With built-in data cleaning and match & merge functionality, it detects and merges duplicate profiles, ensuring a high-quality, accurate database.

Integrated with Outlook, Guezzt gives you instant insight into who’s contacting you - if it’s a returning guest, it automatically suggests a personalized offer template based on the email content. AI-powered, staff-friendly.

Your Certified Guest Profiles are securely stored in the data warehouse and accessible anytime, from any device, via the cloud.

Analyze each guest’s RFM index (Recency, Frequency, Monetary value) to understand their lifetime value and tailor your offers and promotions to your most valuable clients.

Marketing Automation

Communicate with your guests

Create personalized email marketing campaigns directly within Guezzt.

Start from scratch with a drag-and-drop editor or use ready-made templates to build visually impactful campaigns - no need for external tools.

Track performance, measure engagement, and see which emails drive bookings. Learn, adapt, and improve future campaigns based on real data.

Quotes

Build dynamic, personalized offers

The Quotes module is an advanced, interactive tool for managing estimates, fully integrated with protel PMS.
It helps you convert inquiries and streamline operations with dynamic offers that guests can view via mobile-friendly, personalized landing pages. Each landing page can include multiple quote options, allowing guests to choose their preferred one.

Add your extras and services, configure landing page layouts and custom messages in advance.

Thanks to Planet integration, guests can pay deposits or provide credit card guarantees directly from the offer - streamlining the confirmation process.

Channel Manager

Real-time rate and availability management

Manage all your sales channels in real time with the integrated Channel Manager.
Push live availability and rates to OTAs and your website, preventing overbookings and maximizing occupancy.

Use dynamic pricing and restrictions fully aligned with PMS data.
Guezzt connects with over 2,000 OTAs worldwide, offering a comprehensive view of your distribution strategy.

The integrated booking engine increases direct bookings and reduces commission costs.

Booking Engine

Turn your website into a direct sales channel

The Guezzt Booking Engine transforms your hotel website into a high-conversion sales tool.
Guests can check availability, see prices, and book in just a few clicks, no intermediaries needed.

Fully integrated with your PMS and Channel Manager, it keeps all data in sync in real time.

You can create exclusive offers and promotions for your site, incentivizing direct bookings and maximizing margins.

Upselling & Cross-selling

Get the most value for you and your guests

Increase the value of each booking by offering room upgrades and extras - spa treatments, tours, massages - via a fully customizable landing page.

Automated pre-check-in emails suggest premium rooms to early bookers, following an airline-style model for last-minute upgrades.

Cross-selling enriches the guest experience while boosting ancillary revenue with tailored packages and experiences.

Payment

Streamline payments with secure, integrated tools

Guezzt simplifies deposits and guarantees, automating payment collection from the moment a quote is confirmed.

Integrated with Planet, guests can:
• Pay deposits or the full amount online with 3D Secure
• Provide credit card guarantees (even with zero amount)
• Confirm offers and make payments directly via landing pages

Every transaction is safe, transparent, and automatically logged in protel PMS, reducing manual errors and saving time.

Staff can send unique pay-by-link requests via email - guests pay in seconds, and the PMS updates instantly. Simple and under control.

Web Check-in

Faster, smarter guest arrivals

With Guezzt Web Check-in, guests avoid queues and check in from anywhere, at any time, on any device.

The module syncs with protel PMS to prefill guest profiles and ease the reception’s workload.
Your staff focuses on the guest experience - not on admin tasks.

Fully customizable in design, the check-in form reflects your brand and ensures maximum data protection via SSL encryption. A fast, safe, modern arrival experience your guests will appreciate.

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