Guest Relationship Management
The Guest Relationship Management software for the hospitality industry turns guest data into powerful business intelligence.
Now it’s easier than ever to build guest loyalty, boost direct bookings, and deliver an exceptional guest journey.
Turn information into opportunities
Enhance the quality of the data in your PMS with a clean, always-updated database that captures even the smallest details.
Gain deep insight into your guests and use this knowledge to launch effective marketing campaigns, turning your data into real commercial value.
With Guest Relationship Management tools, you improve guest communication and accompany your customers throughout the entire experience, from pre-stay to post-stay.
Automate guest communication
Create personalized marketing campaigns based on your guests’ preferences and interests.
Thanks to integration with Outlook and advanced AI features, you can instantly identify who’s writing to you. If it’s an existing guest, Guezzt automatically creates a tailored offer based on the content of the email – making your staff’s job easier and faster.
With marketing automation, you can track, compare, and evaluate campaign performance, and understand how guests are engaging with your messages.
Maximize every customer touchpoint
Manage pricing and availability across all sales channels from a single platform connected to your PMS.Increase direct bookings with a real-time booking engine, and create personalized offers that boost conversion.
The Guest Relationship Management Platform supports effective upselling and cross-selling strategies by offering room upgrades and additional services before and during the stay.
Plus, features like digital web check-in streamline the welcome process, reduce front desk workload, and deliver a smoother, safer guest experience.
A well-structured GRM platform allows hotels to better understand their guests, increase ancillary revenue, and build loyalty through a consistent, personalized, and seamless digital experience.