{"id":8570,"date":"2022-07-01T09:54:41","date_gmt":"2022-07-01T07:54:41","guid":{"rendered":"https:\/\/www.serinf.it\/?p=8570"},"modified":"2022-07-05T17:21:05","modified_gmt":"2022-07-05T15:21:05","slug":"google-my-business-hoteles","status":"publish","type":"post","link":"https:\/\/www.serinf.it\/es\/blog\/hospitality-novedades\/google-my-business-hoteles\/","title":{"rendered":"Google My Business para hoteles: C\u00f3mo empezar"},"content":{"rendered":"<p>Si quieres dar a conocer los productos y servicios de tu hotel, es fundamental que conozcas Google My Business y sepas c\u00f3mo utilizarlo.<\/p>\n<p>Las herramientas de Google son fundamentales para cualquier empresa que tenga presencia online (<strong><a href=\"https:\/\/www.serinf.it\/es\/blog\/hospitality-novedades\/google-hotel-ads-protel\/\">en este art\u00edculo te habl\u00e1bamos de otra gran herramienta de Google, Google Hotel Ads<\/a><\/strong>).<\/p>\n<p><strong>En el art\u00edculo de hoy te hablaremos de las ventajas de usar Google My Business en tu negocio hotelero.\u00a0<\/strong><\/p>\n<h2>Google My Business para hoteles, \u00bfQu\u00e9 es?<\/h2>\n<p>GMB es una herramienta que te permite obtener visibilidad en el motor de b\u00fasqueda de Google y en Google Maps. Tambi\u00e9n te brinda la capacidad de analizar qui\u00e9nes son tus clientes, ponerte en contacto con ellos y publicar actualizaciones sobre tu hotel.<\/p>\n<h2>C\u00f3mo usar GMB en tu Hotel<\/h2>\n<p>Comencemos con c\u00f3mo crear una cuenta Google My Business. S\u00f3lo necesitas una direcci\u00f3n de Gmail a la que puedas asociar una tarjeta con toda la informaci\u00f3n que quieras compartir sobre tu empresa, como im\u00e1genes, direcci\u00f3n, horarios de apertura, datos de contacto y enlaces al sitio web.<\/p>\n<p>Una vez que te hayas registrado en My Business, podr\u00e1s acceder al perfil Mi Negocio de tu hotel. La pesta\u00f1a My Business permitir\u00e1 que tus clientes te encuentren e interact\u00faen con tu negocio hotelero.<\/p>\n<h2>Google My Business: registro<\/h2>\n<p>Para registrarte en Google My Business, primero debes iniciar sesi\u00f3n en tu cuenta de Google. Luego, una vez que llegues a la p\u00e1gina de GMB, haz clic en Probar ahora, que encontrar\u00e1s en la esquina superior derecha. Entonces, procede as\u00ed:<\/p>\n<ol>\n<li>Ingresa el nombre de tu negocio;<\/li>\n<li>Ingresa la direcci\u00f3n de tu empresa;<\/li>\n<li>Busca y selecciona la categor\u00eda de tu negocio;<\/li>\n<li>Ingresa tu n\u00famero de tel\u00e9fono y \/ o la direcci\u00f3n de tu sitio web.<\/li>\n<\/ol>\n<p>Con estos cuatro pasos habr\u00e1s completado el registro y lo \u00fanico que quedar\u00eda por hacer es verificar.<\/p>\n<p>Para ello, haz clic en Enviar para recibir, en la direcci\u00f3n postal indicada, la carta con el c\u00f3digo de verificaci\u00f3n \u00fanico y luego ingresa este \u00faltimo en GMB para confirmar que tu negocio est\u00e1 justo en la direcci\u00f3n indicada.<\/p>\n<p>Una vez que hayas recibido la carta de verificaci\u00f3n, vuelve a My Business y haz clic en Verificar ahora e ingresa el c\u00f3digo.<\/p>\n<h2>\u00bfGMB es de pago?<\/h2>\n<p>\u00bfTe preguntas si Google My Business es de pago?<strong>\u00a0El servicio es gratuito y te permite a\u00f1adir tu negocio hotelero sin costos y de manera independiente,<\/strong>\u00a0siguiendo los pasos que te hemos indicado anteriormente.<\/p>\n<p>Ahora que sabes qu\u00e9 es Google My Business, puedes utilizar este sistema para permitir que tus clientes te encuentren y as\u00ed hacer crecer tu negocio.<\/p>\n<p>Otra herramienta de Google que puede ser \u00fatil a tu hotel es Google Travel. Con ella, tus clientes podr\u00e1n ver los precios de tu alojamiento en el motor de b\u00fasqueda de Google.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En este art\u00edculo te explicamos qu\u00e9 es Google My business, c\u00f3mo registrarte y empezar a usarlo en tu hotel para conseguir llegar a m\u00e1s clientes.... <\/p>\n","protected":false},"author":2,"featured_media":10038,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[214],"tags":[254,253],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google My Business para hoteles: C\u00f3mo empezar - Serinf<\/title>\n<meta name=\"description\" content=\"En este art\u00edculo te explicamos qu\u00e9 es Google My business, c\u00f3mo registrarte y empezar a usarlo en tu hotel para conseguir m\u00e1s clientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.serinf.it\/es\/blog\/hospitality-novedades\/google-my-business-hoteles\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google My Business para hoteles: C\u00f3mo empezar - 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