{"id":25888,"date":"2025-11-26T08:53:06","date_gmt":"2025-11-26T07:53:06","guid":{"rendered":"https:\/\/www.serinf.it\/?p=25888"},"modified":"2026-01-12T14:38:46","modified_gmt":"2026-01-12T13:38:46","slug":"benchmarking-pms-y-data-intelligence","status":"publish","type":"post","link":"https:\/\/www.serinf.it\/es\/blog\/hospitality-webinars\/benchmarking-pms-y-data-intelligence\/","title":{"rendered":"Benchmarking, PMS y Data Intelligence: el poder de los datos para tu hotel"},"content":{"rendered":"<p>Las mejores decisiones nacen de los datos correctos: entender c\u00f3mo se posiciona tu hotel en el mercado, monitorizar el rendimiento y activar acciones espec\u00edficas puede marcar la diferencia entre resultados promedio y un desempe\u00f1o excelente. En este webinar te mostraremos c\u00f3mo transformar la informaci\u00f3n en estrategias concretas para tu establecimiento.<\/p>\n<h2><strong>STR: nuestro partner para el webinar<\/strong><\/h2>\n<p><strong><a href=\"https:\/\/str.com\/es\" target=\"_blank\" rel=\"noopener\">STR<\/a><\/strong> es un referente internacional en el benchmarking hotelero, con m\u00e1s de 30 a\u00f1os de experiencia en el an\u00e1lisis del rendimiento de los hoteles. Su plataforma ofrece datos detallados sobre ocupaci\u00f3n, ADR, RevPAR y tendencias de mercado, permiti\u00e9ndote comparar tu establecimiento con competidores locales e internacionales.<\/p>\n<p>Durante el webinar, el equipo de STR presentar\u00e1 la plataforma y mostrar\u00e1 ejemplos pr\u00e1cticos basados en datos reales de Espa\u00f1a. Descubriremos juntos c\u00f3mo utilizar esta informaci\u00f3n no solo para entender la posici\u00f3n de tu hotel en el mercado, sino tambi\u00e9n para tomar decisiones m\u00e1s informadas. En otras palabras, STR te ayuda a transformar n\u00fameros y estad\u00edsticas en acciones concretas, mejorando el posicionamiento competitivo de tu establecimiento.<\/p>\n<h2><strong>Maximiza el valor de tus datos: desc\u00fabrelo en el webinar<\/strong><\/h2>\n<p>Gracias a la integraci\u00f3n entre STR y un PMS tan completo como <a href=\"https:\/\/www.serinf.it\/es\/software-hotelero\/pms\/protel-air-cloud\/\">protel Cloud<\/a>, es posible transformar los insights del mercado y los datos internos de tu hotel en informaci\u00f3n \u00fatil para decisiones estrat\u00e9gicas m\u00e1s r\u00e1pidas y precisas.<\/p>\n<ul>\n<li>Un PMS estructurado y completo (como protel Cloud) es el motor que alimenta las plataformas de inteligencia con informaci\u00f3n fiable.<\/li>\n<li>STR proporciona datos de mercado precisos y comparables para ayudarte a posicionar mejor tu establecimiento y tomar decisiones estrat\u00e9gicas basadas en n\u00fameros.<\/li>\n<li><a href=\"https:\/\/www.serinf.it\/es\/software-hotelero\/guest-relationship-management\/guezzt\/\">Guezzt<\/a> te permite crear, gestionar y automatizar campa\u00f1as de marketing y ofertas personalizadas en pocos clics, utilizando tambi\u00e9n los datos generados por el benchmarking.<\/li>\n<\/ul>\n<h3><strong>Qu\u00e9 descubrir\u00e1s<\/strong><\/h3>\n<ul>\n<li>C\u00f3mo construir una comparaci\u00f3n eficaz entre tu establecimiento y el mercado<\/li>\n<li>Qu\u00e9 KPI observar (ADR, ocupaci\u00f3n, pick-up, tendencias de la booking curve)<\/li>\n<li>De qu\u00e9 manera un PMS avanzado se convierte en la fuente de datos para herramientas de inteligencia<\/li>\n<li>C\u00f3mo activar campa\u00f1as de marketing automatizadas y segmentadas en Guezzt basadas tambi\u00e9n en datos de STR<\/li>\n<li>Ejemplos reales basados en datos espa\u00f1oles<\/li>\n<\/ul>\n<h3><strong>Ponentes:<\/strong><\/h3>\n<p><strong><a href=\"https:\/\/www.linkedin.com\/in\/dmgomezji\/\" target=\"_blank\" rel=\"noopener\">Daniel G\u00f3mez Jim\u00e9nez<\/a><\/strong> \u2013 Hospitality Software Consultant en Serenissima Informatica<br \/>\n<strong><a href=\"https:\/\/www.linkedin.com\/in\/elvira-arjona\/\" target=\"_blank\" rel=\"noopener\">Elvira Arjona<\/a><\/strong> \u2013 Associate Account Director en STR<\/p>\n<h2><strong>Inscr\u00edbete al webinar y deja que los datos hablen por tu hotel<\/strong><\/h2>\n<p>No dejes que los n\u00fameros y estad\u00edsticas se queden solo en cifras: participa en el webinar y descubre c\u00f3mo transformar la informaci\u00f3n de tu hotel y del mercado en decisiones estrat\u00e9gicas, acciones operativas concretas y campa\u00f1as de marketing eficaces.<\/p>\n<p><strong>Rellena el formulario para recibir el enlace de acceso y seguir el webinar online.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Participa en el webinar y descubre c\u00f3mo convertir los datos en estrategias ganadoras con STR y Serenissima Informatica<\/p>\n","protected":false},"author":2,"featured_media":25890,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[216],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Benchmarking, PMS y Data Intelligence | Webinar gratuito<\/title>\n<meta name=\"description\" content=\"Participa en el webinar y descubre c\u00f3mo convertir los datos de tu hotel en decisiones estrat\u00e9gicas y acciones eficaces\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.serinf.it\/es\/blog\/hospitality-webinars\/benchmarking-pms-y-data-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benchmarking, 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